Mark Hernandez

Two Hands of Many


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CURRENT EMPLOYMENT
Alliance for California Traditional Arts
Development Director (Since 2019)
  • Primarily responsible for contributed income for a state-wide service organization with a $2.7 million budget
Major accomplishments:
  • Stay tuned. This journey has just begun.
Philanthropy Advisor
  • Current and former clients include family and private foundations, as well as a public agency
  • Duties include subjective appraisals and objective analyses, opinions on field issues, funding recommendations, and high-level (often delicate) administrative functions
  • Particularly knowledgeable about service to marginalized transition-aged youth (including foster and incarcerated youth), youth arts education, and literary and performing arts, with a substantial interest in end-of-life issues
  • Well-versed in the San Francisco Bay Area nonprofit ecosystem
  • Complete information provided in response to direct inquiries

EMPLOYMENT HISTORY
Stanford Jazz Workshop
Development Director (2016-19)
  • Annually raised more than $700,000 – comprised of individual (50%), foundation (30%), corporate (15%), government (5%), and planned giving – for an organization with a $2.2 million budget
  • Served as primary liaison between supporters (about 500 total) and the organization
  • Supervised 1.25 FTE employees
  • Assisted in aligning the organization’s programming with community need and opportunity
Major accomplishments:
  • Stabilized development operations, then grew contributed revenue in most categories
  • Secured several new four-to-six figure gifts, plus two new legacy agreements, from individuals
  • Obtained new funding from five foundations and renewed funding from two public agencies
  • Overhauled membership benefits program and outward-facing collateral
  • Increased community investment in the organization’s work through a new events program
  • Participated in analysis of CRM needs and selection of solution
  • Contributed significantly to after-school program expansion, then secured funding for it
  • Created a new funding and programmatic partnership with another nonprofit
  • Created the organization's first annual reports
San Francisco Conservatory of Music
Campaign & Foundations Manager (2015-16)
  • Managed a multi-year capital / comprehensive campaign: duties included creating financial plans, case statements, proposal and tracking processes, and short-term and long-term donor strategies
  • Coordinated all donor communications: duties included writing, editing, and proofing newsletters, funding proposals, reports, invitations, and letters; and conceiving, creating, and managing online and multi-media content
  • Assisted with other development operations, including annual fund, alumni relations, board relations, event planning, and legacy giving
  • Managed a donor portfolio: duties included identifying, soliciting, and stewarding annual and endowment gifts from 30 foundation, government, and individual donors, with a specific annual dollar goal
Major accomplishments:
  • Exceeded assigned goal by 20%
  • Played a major role in most successful appeal in institutional history
  • Secured gifts from three lapsed foundation funders
  • Created the institution's first annual report in many years
  • Maintained superb relations with donors
  • Assisted with major fundraising strategies
Interim Foundations Coordinator (2010, four weeks)
  • Managed a $1 million portfolio of foundation and public funding grants
  • Wrote new and renewal requests funded from $5,000 to $43,000
  • Maintained reportage
  • Assisted senior staff with funding strategies
Consultant (2000)
  • Created initial foundation prospect list for capital campaign
San Francisco Ballet
Interim Institutional Gifts Manager (2001-02)
  • Managed a $2.5 million portfolio of foundation and public funding grants
  • Wrote new and renewal requests funded from $1,000 to $650,000
  • Created proposal templates for all organizational activities
  • Drafted case statement for a major endowment campaign
  • Conducted prospect research and assisted senior staff with fundraising strategies
  • Maintained cordial relations with all clients
  • Maintained reportage and ensured that grant terms were fulfilled
San Francisco Opera
Institutional Gifts Consultant and On-Call Writer (2000-14)
  • Wrote proposals, reports, articles, letters, and marketing copy: created content was used extensively to raise money; sell tickets and subscriptions; and inform and entertain patrons
  • Worked independently, collaboration with individuals or departments, or as manager of small teams
Interim Director of Institutional Gifts (2005, four months)
  • Managed a $3.5 million portfolio of foundation and public funding grants
  • Wrote new and renewal requests funded from $2,500 to $250,000
  • Conducted prospect research and assisted senior staff with fundraising strategies
  • Maintained cordial relations with all clients
  • Maintained reportage and ensured that grant terms were fulfilled
Interim Gifts Processing Coordinator (2002, six weeks)
  • Processed all contributed income (donations by check, credit card, and stock, plus pledges)
  • Managed complex financial records
  • Generated reports
From 1992 to 2000, Mark held full-time positions at San Francisco Opera, working his way from Administrative Assistant to Grant Writer to Development Staff Writer and Associate Director of Institutional Gifts.

OTHER FREELANCE CLIENTS
California Shakespeare Theater (2001)
Cantabile (2000)
Friends of the San Francisco Public Library (2008)
Ghiberti Foundation / Grace Cathedral (2013-14)
Magic Theatre (2002)
Merola Opera Program (2001-05)
Mexican Museum (2000)
Museum of Craft and Folk Art (2004)
Saint Brigid School Honor Choir (2011)
San Francisco Classical Voice (2011-12)
San Francisco Lyric Opera (2004)
San Francisco Symphony (2004-07)

EDUCATION

San Francisco Conservatory of Music
  • Master of Music degree in Vocal Performance (1992)
  • Bachelor’s of Music degree in Vocal Performance (1990)
University of Notre Dame
  • College of Arts and Letters, no degree (1983-85)

COMMUNITY SERVICE
Success Centers
  • Vice Chair, Board of Directors (since 2018)
  • Each One Reach One Mentor & Performer (since 2008)
California Arts Council
  • Peer Review Panelist, Youth Arts Action Projects (2019)
  • Peer Review Panelist, State-Local Partners Disaster Recovery Support Projects (2018)
  • Peer Review Panelist, Artists-in-Schools Extension Projects (2017)
Pacific Singers and Actors Workshop
  • Founding Member, Board of Directors (since 2014)
San Francisco Conservatory of Music
  • Volunteer, Scholarship Advisory Committee (2010-14)
American Guild of Musical Artists
  • Member, Board of Governors (2008-11)
San Francisco Court Appointed Special Advocates
  • Volunteer Advocate (2001-05)
Latin American Chamber Music Society
  • Founding Member, Board of Directors (2001-04)